Case 1: Danone: Konfusion Kitchen Asmussen & Breum (A&B) had this interesting insight – 8 out of 10 people are confused about healthy food trends. With a project on hand from Danone, they wanted to show that the ever-changing food trends are more confusing than helpful and that it’s hard for normal people to navigate… Continue reading Brands make eating healthy simple
Case 1: L’Oréal USA #SignsofPride As Pride 2018 approached, L’Oréal USA sat down with active members of their OUT@L’Oréal group to hear their personal stories and reasons for marching. They were then paired with diverse local artists in the LGBTQ community who are known for creating modern, captivating work. The pairs sat down to discuss their… Continue reading Brands That Did PRIDE Proud
Case 1: Big Mac’s 50th Anniversary in Spain – McDonald’s Big Mac brings joy to the robotic monotony of a 2068 workplace The Spanish celebration of McDonald’s Big Mac’s 50th anniversary stars a lonely worker slogging through a futuristic nine-to-five in 2068 – a time when food may not look the same as now, but… Continue reading McDonald’s Big Mac’s 50th Anniversary
Case 1: Budweiser’s FIFA World Cup Campaign is full of drones and high-tech beer cups Why go to the concession stand when a drone could deliver your next beer? That’s the future Budweiser imagines in its World Cup ad, which depicts Buds delivered by drones to thirsty fans at a soccer stadium in Russia, site… Continue reading Budweiser and FIFA, Corona and out of office messages, Kingfisher’s IPL
Case 1: Rebranding at Best Buy Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new marketing campaign, a rebranding effort designed to highlight the retailer’s personalized customer service.[i] The rebranding exercise includes a new website and logo. “It’s really about building more aggressively toward serving customers and helping… Continue reading Rebranding at Best Buy and American Express
Social Media has often been debated upon as a boon or a bane. There are many use cases of social media for sure, but there are an equal number of threats/damage that social media causes to individual lives. I conducted a poll through my Instagram handle (@munshijee) using the following question – Do you believe… Continue reading The #Condom Challenge – Social Media’s Bane?
Case 1: Heineken Light’s – “Sometimes lighter is better” campaign Heineken Light began running its “sometimes lighter is better” campaign in Europe without any noticeable backlash. But it only took a few days for the campaign to spark complaints when it began running in the U.S. last month, forcing the brewer’s U.S. division to pull… Continue reading Heineken Light, Burger King’s Whopper Easy-Order and Chocolate Whopper, Tropicana Marketing Strategy Redefined
Case 1: Gucci’s new collection under fire for using traditional Sikh turbans and hijabs/niqabs as fashion accessories[i] While Gucci launched their new autumn/winter 2018 collection, their models walked down the runway wearing traditional Sikh turbans. Three models were seen dawning a blue Sikh turban. Hold on, this wasn’t just it. The new accessories launched was… Continue reading Gucci’s New Collection, All Out India’s #StandByToughMoms and KFC minus C
aamirmunshi 